Trip to Palawan Travel Blog Growth Story

The Challenge

In the competitive travel niche, standing out online is tough. The challenge was to create a fast, user-friendly WordPress site that could attract organic visitors through search engines while highlighting travel content in a clear and engaging way.

The Solution

• Designed and developed a custom WordPress blog with a clean, responsive layout
• Conducted keyword research to target long-tail travel search terms
• Implemented on-page SEO best practices: optimized meta titles, descriptions, headings, and alt text
• Structured content into clear categories for improved navigation and crawlability
• Improved site performance with caching, image optimization, and lightweight plugins
• Applied technical SEO improvements to ensure the site is search-engine friendly
• Published an initial set of blog posts to begin building topical relevance and organic visibility

The Results (So Far)

• Indexed on Google within weeks of launch
• Ranking for multiple long-tail travel keywords
• Continuous growth in organic impressions and clicks
• Domain Authority improved from 0 to 8
• Organic traffic started to show after consistent SEO efforts, even with a limited number of blog posts published
• Achieved strong PageSpeed Insights performance scores on both desktop and mobile, highlighting the impact of technical SEO optimizations
• Strong SEO foundation that continues to improve as more content is published

What’s Next

Since Trip to Palawan is an ongoing project, the next steps include:

• Expanding blog content to cover more travel topics
• Attracting natural backlinks by creating high-quality evergreen content that remains relevant and valuable, encouraging organic link-building over time.
• Further optimizing site speed and user experience
• Growing traffic through both SEO and social media integration
• Improving existing pages and blogs by applying EEAT (Expertise, Authoritativeness, and Trustworthiness) principles to enhance content credibility and user trust
• Conducting a keyword audit to re-check whether each page is targeting the right keywords and optimizing content to better align with search intent and current trends.
• Optimizing user experience to reduce bounce rates, increase engagement, and encourage visitors to explore more pages.
• Expanding the site’s structure by adding dedicated destination pages across Palawan, enhancing content depth and SEO coverage.

In Their Words

“This project gave me the opportunity to combine WordPress development and SEO in a real-world setting. While still ongoing, Trip to Palawan already demonstrates measurable SEO results and it shows how consistent strategy and optimization can grow a website over time.”

– Kit, Owner of Trip to Palawan